Beford Ford Lincoln was welcomed at a ribbon cutting with the Fayette County Chamber of Commerce. New owners Mark and Connie Beford shared their story of how they came to Washington Court House.
From humble beginnings, in a local dealership’s detail bay, washing Fords and Lincolns in 1977, to acquiring Carroll Halliday Ford Lincoln in July of 2017, Mark Beford has always had a passion for the automotive business and exceptional customer service.
Mark’s passion for outstanding customer service in all aspects of the dealerships resulted in advancement from the detail bay to the sales floor to the General Manager’s office. He along with his wife Connie, ultimately owned their first Ford dealership in 2003. With a career spanning 40 years, the Befords have partnered in 12 OEM franchises with used car facilities in West Virginia, Kentucky and Ohio. Today Mark and Connie bring their unique ownership approach and enthusiasm to Washington Court House!
When Mark and Connie Beford purchased their first Ford dealership in South Point, Ohio, they were determined to set themselves apart from the typical dealer with the mantra of ‘Connie Cares.’ Mark and Connie wanted customers to feel a true connection to the dealership and to their dealership family. That customer-centric focus resulted in Beford South Point Ford becoming a perennial winner of the coveted Ford President’s Award, due in large part to the high customer sales and service satisfaction ratings.
After eleven exceptional years at Beford South Point Ford, the Befords made plans to retire and enjoy a little slower pace of live. In 2014, Mark and Connie sold the dealership to Glockner Automotive Dealerships.
In late 2016, the Befords decide they’d like to once again own a dealership, but it had to be the perfect opportunity in a market with a fit like what they had in their South Point Ford store. As luck would have it, Dave Ogan, owner of Carroll Halliday Ford Lincoln, had decided to sell his dealership. With Ford’s recommendation, Mr. Ogan sold his store, entrusting the Befords to be the stewards of a dealership that first opened its doors for service in 1932.
Plans for the new Beford Ford Lincoln dealership are simple….provide quality service to the public while maintaining the high standards, and live up to the mantra of Connie Cares.
“While we appreciate all that David Ogan has done in the community through Carroll Halliday, we welcome Mark and Connie Beford to Fayette County and wish them nothing but success at Beford Ford Lincoln,” said Chamber president Whitney Gentry.